Josh Minker is a charachter in the film's alternate reality game. He is the blogger for Hooklineandminker.com. He has a profile on AboveTopSecret.com, and Shroomery.org. His mother, Evelyn Minker, passed away recently and his father, Thomas Woodward is of some importance to the Scariestthingieversaw.com contact. In his blog, Josh describes his love of rare fish and lists his email address- firstname.lastname@example.org- as a way to contact him regarding fish species.
His blogs reveal his hunt to acquire a Coelacanth (pronounced si-le-kant), a rare fish species thought to be extinct since the Cretaceous period until a specimen was discovered in 1938. It is thought to be a transitional evolutionary link from fish to tetrapod because of the presence of its leg-like structures. Only a dozen or so Coelacanth have ever been seen.