Rocket Poppeteers is a fictional popsicle brand that is part of the film's alternate reality game and marketing campaign.
First mentioned in a newspaper discovered on Scariestthingieversaw.com where Captain Cooper is illustrated as their mascot. Through this ad you could apply as a recruit and there was also a maze that you could fill and send in to the company's address in Minot, ND. Many players did this hoping for a further response.
The newspaper ad also led to the discovery of the company's website -rocketpoppeteers.com- which at that time only was a splash page stating that the site was temporarily down.
Those who sent the completed maze to the address listed on the newspaper ad began receiving response mail hinting at another puzzle or task, saying that only "the most brave, true, and loyal" candidates would succeed and be granted membership to the astronaut program.
In the response there was a challenge where you were supposed to count the number of printed stars on the letter. There was however no instructions on what to do with the answers.
The splash page was updated to include a link to the newly-created Rocket Poppeteers Twitter account. Posts on the Twitter account announce that the Poppeteers Recruiting Truck would be at San Diego Comic-Con 2010.
The Rocket Poppeteers website became active to allow people to register as a New Recruit or Candidate Verification. The Candidate Verification was for those who mailed off the coupon maze and received a postal response.
Those that registered with RocketPoppeteers.com started receiving certificates in the mail.
- Includes Astronaut name and a case-sensitive alpha-numeric code.
- On the envelope, just above the persons real name and address is a number followed by the astronaut name. The purpose of this number is not yet known.
- There are four fleets and each fleet has a special "Known for..." part & flavor:
Super Speedflier Fleet [Orange] - Known for Agility and Optimism Twin Teamwork Fleet [Grape] - Known for Unity and Cooperation Sonic Strength Fleet [Lime] - Known for Stamina and Courage Brain Blast Fleet [Cherry] - Known for Creativity and Resourcefulness