Drew Struzan poster released
A new poster for Super 8 was released today, created by the legendary artist Drew Struzan. You're familiar with Struzan's work for movie posters over the past several decades, and especially if you're a child of the 80s. Struzan is responsible for iconic movie posters created to promote the likes of Back to the Future, the Muppet movies, John Carpenter's The Thing and many a Stephen Spielberg romp.
The Super 8 poster is in the classic vein of the type of movie poster we don't see too often in marketing these days. Struzan works with oils on canvas, a far cry from the digital imagery used so prominently for advertising today. The layout works as a collage of characters and scenes from the film and invokes the same nostalgic sort of feel that the t…
Marketing, Spielberg and Mysteries
I'm somewhat surprised at how little the studio has revealed about this movie. Its release is only three months away, and we don't know the character names, and nary a still or production photo has been released. The strategy is not dissimilar to another J. J. Abrams-produced film, Cloverfield, and that turned out pretty well. So, probably not a bad thing.
On the other hand, the viral marketing has been impressive, reminding me of the grassroots-style scavenger hunt associated with Steven Spielberg's A.I. Artificial Intelligence from ten years ago. Coincidence? I'm prone to think not. I spent many an office hour hunting down all the cloudmakers back in 2001. It's fun to think of all the Abrams fans looking to unlock the secrets of his latest …